Welcome to The Plant Friends Journal — our cozy weekly newsletter sent every Monday to curious friends like you.

While many companies flood your inbox with hard sells and promos, we keep it simple: one honest email a week. No spam. No pressure. Just real stories about growing a back garden nursery.

We pull back the curtain to share raw numbers, losses and wins, and bring the receipts in the form of screenshots.

Each edition starts with a personal letter from our founder, Pete, sharing the week’s highs and lows.

On this page, you can sign up and also explore past editions of that personal letter. Every six months, we revisit these stories to reflect on our journey.

Inside each journal you’ll find:
🌿 Real business and nursery updates
🌟 Community highlights
🎁 Surprises, early news and competitions 

Not subscribed yet? Join us — one email a week, just good vibes and growing things.